Sunday, August 15, 2010

Memoirs from a bake sale

I spent all of Saturday baking items loaded with sugar and butter. It was all for a good cause, but since I am participating in Thinspiration XXL, I felt a bit like a vegetarian working in a butcher shop. Surrounded by sweet treats for the last 2 days has not been easy. The plus side of it is that I have been desensitized to it all. While the average person may be lured in by the smell of freshly baked cookies, I am immune. (Much like how the inhabitants of Buffalo no longer notice that their city smells like a sewer.) With all the baking and selling, I experienced the strange paradox being surrounded by food, but starving because I couldn't eat it.

Since I have baking on my mind, I'll review what I made this weekend. The key to a good bake sale is variety. You want at least one item that someone will want to buy.

Rice Krispies Squares are really easy to make. It's low-hanging fruit in the world of bake sales. It doesn't have a stigma of being too unhealthy, because the main ingredient is cereal. However, people conveniently forget that the other ingredients are butter and marshmallows. In the world of bake sales, nothing is sinless. Every item has sugar and/or butter.


Chocolate chip cookies are standard issue. People buy them because these cookies are comfortable and familiar. These babies are full of sugar, butter, and chocolate... but in fairness, they don't pretend to be healthy. I can't say the same thing for the next type of cookies.


These are oatmeal raisin walnut cookies. These are aimed at the customers that want to eat healthy. These cookies are less honest than their chocolate chip counterparts. These guys are also full of sugar and butter. There's no such thing as a healthy cookie. (But you should still have "healthy items" for those who would believe that eating a Big Mac is okay as long as you drink Diet Coke with it.)


At the opposite end of the spectrum are brownies. Brownies are always good sellers at bake sales because they are aimed at the indulgent customers. They are unapologetic about their sweetness, and contain a stupid amount of sugar and chocolate. Brownies are very dense, and will contain more calories per bite than any other item at the bake sale.


Cupcakes are essential mini-cakes. Cupcakes use the same ingredients as regular cake, but instead of pouring it into a cake pan, you pour it into a muffin tray. In the "evolution of baked goods", muffins and cupcakes diverged into different branches. Muffins are loaded with butter, while cupcakes are loaded with sugar. There are more differences than that, but those are the only ones worth nothing for the purposes of Thinspiration XXL.

These particular cupcakes are dressed up like Super Mario green mushrooms, which I affectionately call "1-upcakes". In the context of the bake sale, this is an eye-catching conversation item that caters to customers who enjoy novelty and creativity. These items may not sell well because they are different, but they will generate buzz. Customers will come to see it, and end up buying other goods.


This is candy sushi. It's another novelty item that is quite creative but labour-intensive. Royal Pinguo helped me make these, and we had fun putting them together. The base is Rice Krispies square mix, topped with candy mango or gummy fish. The nori is fruit-by-the-foot or any long flat candy you can find. Candy sushi tastes like a bad mix of random candy, but it sells because of good presentation and visuals. The majority of sales were made to children. That is another type of customer you want to cater to.


A few months ago, I made chocolate-covered bacon for a bake sale. This item is in the "I dare you to eat this" category. It's sort of like the ultra-spicy chicken wing challenge at your local pub, or the giant steak that you have to finish in 3o minutes to get for free. These items do not sell well, but they may generate buzz and conversation for your bake sale.

Doctor Cook rose to the challenge and bought my chocolate-covered bacon. I appreciated his support, when others made snarky remarks like "I don't want to eat that because I don't want to die." I wonder if that chocolate-covered bacon is the reason why he is participating in Thinspiration XXL in the first place... So to Doctor Cook, I say both "thank you" and "I'm so sorry..."

4 comments:

  1. I fear some bulimic behavior might be upcoming. I will sell your chocolate covered bacon. Fear not.

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  2. You should have featured a pink dessert because as the Pink Ribbon campaign has shown, consumers will buy any sort of crap if it is pink.

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  3. Yay for Mario Brothers nostalgia! Anything 80's related will garner sales from the X and early Y geners.

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